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Pink Hop-Land

Three generations of female agricultural entrepreneurs - mother, daughters, granddaughters - are developing an innovative and sustainable agribusiness in their farmer’s co-op inherited from their father at Grattacoppa, RA.
Currently 98% of the hops (Humulus lupulus L.) used in Italy are imported from Germany and the United States, the world's largest producers.
Since 2018, this female company has introduced the cultivation of hops in 5 hectares of their lands, becoming the leader of a research project on Italian hops with the scientific advice of the University of Parma and funded by the Emilia-Romagna Region. This has allowed them to develop transversal projects in the transformation of hops with the aim of enhancing the local territory also from a social point of view by creating the first beer with fresh hops made in Italy in addition to the essential oil of Italian hops for tasting and herbal use.

Isabella Franceschini

Isabella Franceschini is an Italian freelance documentary photographer and a Lowepro Ambassador. After a degree in Economics from Bologna University, she pursued a master’s in photojournalism in Rome. Focusing on long-term projects, Isabella's work explores the complexities of contemporary society, addressing themes such as youth civic education, marginalized communities, women's inclusion, human rights, public health, and climate change. Her work has received numerous international awards, including the Marilyn Stafford FotoReportage Award 2024, ZEKE Award 2024, ISPA Award 2023, the 21st Julia Margaret Cameron Award, and the World Report Award 2022. Her images have been featured in The Washington Post, Der Spiegel, L’Espresso, La Repubblica, Marie Claire, Vanity Fair. She has exhibited her projects at Photoville Festival NY, the Festival of Ethical Photography in Lodi and more